Learning Nuggets™ are small, easy-to-digest modules of learning information. They are designed for busy people who need to learn more but don’t have much time available. You can learn at your own pace in just a few minutes each day.

Each subject consists of five to seven Learning Nuggets, so it only takes a few minutes per day for a working week or so to bring you up to speed on some great marketing ideas and strategies.

Learning Nuggets Marketing Pack

Our Learning Nuggets Marketing Pack will teach you years of marketing experience in bite-size chunks. It contains four complete sets of Learning Nuggets (see below for contents).

Presented in a quality ring binder, this 58-page manual costs just £12.99 plus postage & packing. There's enough space left for you to store your marketing plans in the same folder, and with pockets on the inside covers to hold your notes, you can keep everything in one place.

Also now available as an e-book for just £3.99 — see below.

Common-Sense Marketing

• The four P’s of marketing
• A word about profits
• The three ways to grow your business
• Maximising turnover
• “Hidden Turnover”
• Business flow and lifetime value
• The perfect marketing consultant!
• Problems and opportunities
• Know your customer

How to ‘Stand Out’ at Your Next Exhibition

• Introduction to exhibitions
• Objectives of attending
• The 3 strands of exhibition strategy
• Press releases and publicity
• Invitations
• Exhibition Literature
• Manning the stand
• Attracting “Traffic”
• Guerrilla Tactics!
• Following up

Painless Selling for Non-Sales People

• What is a sale?
• Impressions about salespeople
• AIDA and the sales process
• Staying in control
• The three R’s of selling
• Features, advantages and benefits
• USP
• Questioning techniques
• Adaptability

Yellow Pages – Golden Results

• Considering the suitability of Yellow Pages advert for your business
• How to start
• The £3.6 million marketing lesson – for free
• Your Yellow Pages representative
• Basic advertisement construction
• Is size REALLY important?
• Measuring your results – cost per sale
• What else could you do for the money?
• Example of a ‘good’ advert and a ‘bad’ advert

The Learning Nuggets for our Marketing Pack were written by marketing expert Andy Edwards of Marketing MAD. Andy is available for marketing consultations starting at just £99 – for further details contact him at nuggets@marketingmad.com, mentioning 'Kyrios'.

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Order now

If you would like to order by post, please send a cheque made out to Kyrios Ltd, stating which book/manual you would like. Don't forget to add on the correct amount for postage & packing. Please allow 10 working days for delivery.

Please send your orders to:

Kyrios Limited
PO Box 122
Shaftesbury
SP7 9WU

Are you can expert on a subject?

If you would like to write a training course for us to publish in the Learning Nuggets format, we'd be pleased to hear from you.